Improving sales using WhatsApp and Cogfy
One of the largest publishing houses in Brazil was looking for ways to optimize its sales team and increase efficiency in customer interactions. With the help of Cogfy, the company was able to automate a significant portion of its sales process, allowing 40% of its sales team to be reallocated to other strategic activities without losing control over the sales process. The goal was to increase productivity, improve the customer experience, and gain valuable insights from automated interactions.
Advantages that Cogfy offered:
Intelligent Automation: Free your sales team to focus on what matters with customized automations.
Centralized Conversations: Have all interactions in one place, making analysis and tracking easier.
Valuable Insights: Use conversation data to optimize future campaigns and improve performance.
Integrate Cogfy and gain all these advantages for your company today!
Where
Brazil
Industry
Editorial and media
Template
Chat over data in cogfy (to sales)
Challenge
They faced difficulties managing the growing volume of interactions with potential customers, which resulted in slow response times and missed sales opportunities. Additionally, the sales team was overwhelmed with repetitive and operational tasks, reducing the time available for more strategic activities.
Results
The integration of Cogfy as a sales bot allowed the company to automate lead interactions, track all conversations in one place, and gain detailed insights into customer behavior. As a result, the company was able to increase its sales and improve overall efficiency.
“Now with Cogfy, it's like we've hired a specialist to ease the burden and give traction to the team. We can finally focus on more strategic sales activities”
— Client's Sales Director
Conclusion
The implementation of Cogfy as a sales bot not only allowed the company to increase sales but also freed up a significant part of its team to focus on more strategic activities. The impact was visible both in terms of efficiency and the quality of the insights obtained, proving the value of intelligent automation in the sales environment.
Ready to transform your sales?
With Cogfy, you can also automate your customer interactions, optimize your sales funnel, and increase your productivity. Want to know how? Schedule a free demo today and see how Cogfy can help your company sell more and better!